The
Tele-voting Service allows the service subscriber to conduct telephonic
public opinion
polls and surveys.
Any
phone user can indicate his/her opinion by dialing the advertised
Tele-voting number of
the Service subscriber followed by the choice digits – as advertised.
On
subscribing to the Tele-voting service the network operator (BSNL)
will allocate logical
number
to the Tele-voting subscriber with last 2 digits used for recording
choice / opinion.
The
users access the service by dialing the Tele-voting number as
advertised by the TVOT subscriber.
The TVOT call will be routed to an announcement acknowledging
the call. The
choice counter will be incremented according to the last
two digits dialed and received.
After
the voting period, the TVOT service subscriber will be provided
with the results of the
opinion poll by the Network Operator (BSNL). A call to a TVOT
no. may or may not be charged
depending on the policy defined by the TVOT subscriber.
Enhancements
are possible such as routing n-th call to a lucky number
with opportunity to
talk to a celebrity / organizers / live show etc. The frequency
"n" is to be defined by the TVOT subscriber.
The
service can be available within the city or beyond the city as
well. If the call is allowed
beyond the city, then the long distance call charge may be
levied to the TVOT subscriber or
the caller as decided by the TVOT subscriber at the time of subscribing
to the TVOT service.
Features of TVOT Service :
1. There are 4 types
of access codes available depending on the type of Tele-voting
Service to be subscribed
:
a) Tele-voting (No call charge
for caller) : 1803 424 WXYZ AB ( all call charges billed to
the TVOTsubscriber)
b) Tele-voting ( user to pay call
charge ) : 1902 424 WXYZ AB ( calls to TVOT is charged at
the
same rate as for local calls
).
c) Tele-voting (user to pay charge at a 2
units per call): 1904 424 WXYZ AB ( calls to TVOT is
charged at 2 units per
call).
d) Tele-voting (user to pay charge at a rate
specified by the subscriber): 1903 424 WXYZ AB
(calls to TVOT is charged
at a rate specified by the subscriber).
WXYZ ( 4 digits ) is
the TVOT number of the TVOT subscriber and AB ( 2 digits
) indicates the
choice.
2. In case of lucky calls (n-th calls
as described above), a Tele-voting Service provider can register
more than one phone number
located anywhere in City against a single Tele-voting number (1603
424 WXYZ AB or 1902 424 WXYZ
AB or 1904 424 WXYZ AB or 1903 424 WXYZ AB) and has his
own pre- defined routing plan with a
variety of choices :
He
/ She may wish to receive calls from a particular locality or
city, cities, etc. depending on the origin
of call.
He
/ She can receive calls to any number on holidays / weekend /
outside working hours depending
on time.
3. The TVOT subscriber will be supplied with
the detailed bill for all calls received against the TVOT number.
4. Business model: Announcements can be customized
according to the customers requirements.
Advantages of TVOT service
1. Routing of nth call : The nth
call or the winner call can either be routed to some appropriate
announcement or to customer care
number.
2. Revenue sharing arrangement : For
the mass calling events like Indian Idol (Sony TV) or KBC
(Star TV) there is a revenue sharing
arrangement between BSNL and the customer.
3. Successful shows based on Televoting :
Some of the hugely successful shows based on
Televoting are Indian Idol (Sony TV), KBC (Star
TV) and Dial One Aur Jeeto (Sahara One TV).
Utility of TVOT Service :
The Tele-voting Service is very useful for conducting surveys
/ opinion polls or Quiz programmes by different organizations.
This service can be employed where a large number of TV programs
are operating incentive schemes to increase / retain viewers,
for determining the popular actor / actress, ratings, etc.